Inspired by our own personal journeys, we come together to raise awareness, support education, and the fight towards a cure for Alzheimer’s
Hope for Alzheimer’s Awareness
Driven by our personal stories, we come together to raise awareness, support education, and honor the fight for a cure for Alzheimer’s. In particular, November is Alzheimer Awareness month - it is a time to shine a light on a disease that affects not only the lives of those diagnosed but the hearts and lives of their families, friends, and caregivers. Alzheimer’s is a journey marked by courage, resilience, and loss, and each story speaks to the extraordinary strength found in love and connection.
Uniting in Support: A Message of Empathy and Solidarity
Our hearts go out to all those affected by Alzheimer’s. We grieve alongside you, and we honor the memories of those who have passed, as well as the courage of those who still fight. Alzheimer’s impacts every aspect of life—personal, emotional, and financial. We know the daily struggles, the toll on caregivers, and the weight of uncertainty. But we also see the power of shared experiences and the healing that can come when we gather together, whether to share stories, offer support, or simply to say, “I understand.”
Sharing Stories: Finding Strength Together
Alzheimer’s is a deeply personal battle, one that transforms both the individual and the loved ones who walk alongside them. Many of us have witnessed a parent or grandparent—once so vibrant and full of life—begin to slip away, memories fading like whispers. For families, it’s a journey of finding strength in small moments, of treasuring even the briefest glimpses of recognition or shared laughter.
We know the pain of watching someone you love struggle with memories that once felt permanent and the heartbreak of seeing pieces of who they are slowly disappear. Yet, it’s in these moments that we find courage and hold tighter to every fleeting moment of connection. These stories remind us that, while Alzheimer’s may take away memories, it cannot take away the bonds we share, the love we carry, and the memories we hold for them.
Our Commitment: Honoring the Past, Empowering the Future
Our mission this month is personal. October of 2025, our CEO, Kevin M. Clark lost his beloved father, Fred Clark, to Alzheimer’s, a journey that left an indelible mark on his life. Inspired by this experience, we come together in honor of all who have felt the impact of Alzheimer’s. This November and beyond, we’re working to bring together our industry colleagues, friends, and families to foster a space of understanding, empathy, and unity, an opportunity to share their stories and memories. Together, we’re forming a community that stands united in compassion, hope, and remembrance.
Each story shared becomes a beacon of hope, a reminder that none of us walk this road alone.
In memory of Kevin’s father, Marla’s mother and all those who have been touched by Alzheimer’s, we pledge to support research and education that aims to prevent, treat, and ultimately end this disease. As we share these stories, we honor our loved ones’ legacies by giving hope to future generations. We believe that with enough awareness, understanding, and collective support, we can bring about a world where Alzheimer’s no longer steals the memories and lives of those we love. We invite you to join us—whether by sharing your own story, supporting a loved one, or simply reading and honoring the memories shared here. Together, let’s raise awareness, provide hope, and work toward a future free from Alzheimer’s.
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With profound sadness, I share that my father passed away on Thursday, October 31, 2024, just days after celebrating his 81st birthday. As many of you know, he fought a long, brave battle with Alzheimer's disease for over a decade.
For those who have followed our journey, you've seen both the struggles and the moments of grace that came with this devastating illness. From his early signs to his final days, we watched as Alzheimer's gradually dimmed the light of a man who was once known for his quick wit and dry humor.
My father was the embodiment of unwavering integrity – a man whose principles stood unbreakable against life's strongest storms. He taught me the unshakeable value of hard work, the strength to face any challenge, and the clarity to distinguish right from wrong. When I stumbled, he was there not to catch me, but to show me how to get back up, own my mistakes, and face the consequences with dignity. He showed me how to be calm, cool, and collected, teaching me that true strength lies not in never falling, but in how we handle our missteps.
While Alzheimer's may have changed who he was in his final years, it could never erase who he had been – my father, my teacher, my hero. Though his passing leaves an immense void, I find comfort in knowing he is finally at peace, free from the confusion and frustration that marked his later years.
To those walking this same path with their loved ones, know that you're not alone. The Alzheimer's community is strong, supportive, and here for you. Together, we must continue to advocate for research, better treatments, and ultimately, a cure.
To my father: Thank you for everything you taught me, for the love you gave me, and for fighting so hard for so long. Your strength through this journey has inspired me, and your memory will live on in every life you touched.
Rest in peace, Dad, until we meet again.
Fred Clark 1943 - 2024
A Final Goodbye: My Journey with Alzheimer’s and My Mom, Nancy Mohr
Alzheimer’s! The first time you hear the word when a loved one is diagnosed takes your breath away. At least it did mine. This was November 2019. My mom lost her battle with Alzheimer’s last August in 2024.
My mom, Nancy Mohr, was one of a kind. A family woman, who loved her kids, grandkids and her husband. Nancy was a charmer with no filter! She said what she wanted, when she wanted, with a smile on her face.
Mom was a product of her generation. Elegant, dressed perfectly, accessorized with almost the right about of jewelry, with her makeup in place. She would not leave the house without it. Mom always longed for a girl (after two boys) that would be her “mini me”. Instead, she got a full-fledged tom-boy. Once I had my own voice, her vision of dresses, mary jane shoes and bows in the hair went right out the window. I, of course, went the opposite and she got corduroy pants with hang ten shirts and tennis shoes that wanted to play baseball. We negotiated on softball. She wanted me to be interested in the “domestic arts”. Instead, thanks to my oldest brother, I was interested in baseball, football and sports in general.
With all this being said, mom had a heart of gold. She was an incredible woman, full of life and love. There is nothing she would not do for her family, including our friends, that were family to her. She always said raising her kids was the best time in her life.
Watching a loved one, especially a parent, decline both mentally and physically is one of the hardest times of your life.
I spent the last 13 years taking care of both my parents and aunt. But this last one was the hardest. Every person goes through their own journey with this disease. For my family, we watched our mom deteriorate both mentally and physically right before our eyes. From being a vibrant person, to skin and bones, bedridden, and not recognizing her children was heartbreaking. All the while, you keep a smile on your face, upbeat tone and trying to crack jokes to get some kind of response.
We were lucky since my parents had the foresight to purchase long term care insurance about 30 years ago. With it we were able to keep both at home with 24/7 care. We had one caregiver that was a gem. If it wasn’t for him, I would not have been able to continue with my career and travel as I did. We worked together as a team to make sure mom was taken care of.
But Alzheimer’s didn’t stop there. My mom faced a number of health challenges, including internal bleeding, a major stroke in 2023 that left her bedridden, and several mini-strokes that we could barely keep track of. Despite doctors telling us she had just days left in November 2023, she held on until late August 2024. The strength she showed, even when the disease had taken so much from her, was incredible.
As we remember Nancy, we also want to raise awareness about the devastating impact Alzheimer’s can have on families. It’s not just the person who suffers—it’s everyone around them. Alzheimer’s robs people of their memories, their sense of self, and their connection to the world. It’s a slow and heartbreaking journey, but one that many families face every day.To those who are going through this, know that you are not alone. This journey is isolating, and it’s easy to feel like no one truly understands. The weight of balancing work, family, and caregiving is exhausting, but there is a community of people who are in the same fight. Reach out, talk to someone, because the burden of caring for a loved one with Alzheimer’s should never be carried alone.
Though Alzheimer’s took away the woman we once knew, it could never take away the woman she was at her core: a loving wife, mother, grandmother, and friend. Nancy Mohr lived a life of strength, grace, and unwavering love. Mom, thank you for all you did for us. You gave us your love, support, and encouragement for everything we wanted to do. Rest well. We will carry on the legacy both you and dad gave us.
Nancy Mohr 1932 - 2024
